Roadshow Films
American Assassin
To launch the new film ‘American Assassin’ in Australia, we used gamification techniques and chatbot technology to engage people in becoming assassins themselves.
Challenge
Driving awareness
For the Australian launch of ‘American Assassin’, Roadshow Films tasked Isobar with driving awareness of the story and characters; proving it’s more than just a shoot-’em-up film. We also had to create a platform that could be ‘re-activated’ in the event of possible sequels, while growing their email database.
Solution
Next-level AI
We created the first gamified assassin-training chatbot by pulling apart Messenger functionality and gamifying every part, creating an immersive chatbot with unprecedented interactivity and use of social media data.
125 training modules and 6 in-bot HTML assessment games allowed us to score, rank and profile users to find our Australian Assassin.
125 training modules and 6 in-bot HTML assessment games allowed us to score, rank and profile users to find our Australian Assassin.
