Roadshow Films

American Assassin

To launch the new film ‘American Assassin’ in Australia, we used gamification techniques and chatbot technology to engage people in becoming assassins themselves.

Challenge

Driving awareness

For the Australian launch of ‘American Assassin’, Roadshow Films tasked Isobar with driving awareness of the story and characters; proving it’s more than just a shoot-’em-up film. We also had to create a platform that could be ‘re-activated’ in the event of possible sequels, while growing their email database.

Solution

Next-level AI

We created the first gamified assassin-training chatbot by pulling apart Messenger functionality and gamifying every part, creating an immersive chatbot with unprecedented interactivity and use of social media data.

125 training modules and 6 in-bot HTML assessment games allowed us to score, rank and profile users to find our Australian Assassin.