Fighting Poverty

World Vision

We partnered with World Vision and used creativity to bring maximum impact to global communities in need.

Challenge

New ways of thinking

World Vision believes that by working together with children, their communities, and our supporters and partners – in almost 100 countries – the lives of the world’s most vulnerable children can be transformed. Their experience since 1950 has shown that by bringing together people – of all faiths and none – we can improve children’s health, education, water, protection and sources of family income to build brighter futures. But how can we do this more creatively?

Solution

Connecting with People

Taking a collaborative approach, we considered what would work best for World Vision as an organisation and what stories and approach would resonate with their sponsors. After design and research sessions with sponsors and field program experts, we created several physical and digital campaign prototypes, that thorough testing and validation narrowed down to one. We then co-created a campaign to connect international field programs and their stories to Australian families.