Tencent

Tencent and Isobar's parent company, Dentsu Aegis Network, entered into a global strategic partnership in 2017, which aims to create a new collaboration model and unveil a new era of marketing.

Isobar China Group leverages this partnership to provide clients with key data-driven consumer insights, as well as optimise content creation and distribution on a global scale. Playing a key part in Dentsu Aegis Network's mobile stack, Isobar China Group also works with Tencent on helping clients determine consumers' “moment of intent” and activate engagement to optimise user experiences in a mobile world.

The partnership ultimately allows Isobar China Group to better aid clients to navigate the complex market.