Virtual Adventures with Dino
Danone Russia
We created a unique augmented experience to let kids learn about our planet.
Challenge
Pushing the boundaries of reality
Expand children's knowledge of the world around them in a playful educational form.
Solution
Shazam Visual Recognition Technology
We introduced interactive Shazaming packages for Rastishka - a brand of kids diary products, which transferred young adventures to the world of augmented reality. With the help of Shazam Visual Recognition technology the kids together with the favourite hero Dino discovered Space or studied the countries participating in the 2018 FIFA World Cup.
Results
World most "shazamed" ad campaign
The work became the most "shazamed" ad campaign in the world - got over 1.5 million shazams.
