For The Very First Time Again

Flying Blue

We feeling the emotions of a first trip again

Challenge

Reconnecting members with air travel

The pandemic disconnected us from the very idea of travelling.

Now that we can finally leave the house, how to get Flying Blue members to go on trips again ?

Solution

As magical as the first time

After spending so much time home, there is no doubt our next journey should very much feel like the very first one.

In order to make members experience that magical impression, we went abroad with a first-time traveller and recorded their emotions, feelings or discoveries, making them all available in a 4 episodes podcast series.