13 projects implemented by Dentsu were awarded in June. The Golden Arrow gala, which took place on June 25, was a success for the group.
Projects implemented by companies from the Dentsu group - Isobar Poland, dentsu X, Carat, Red8 Advertising - received seven nominations in this competition a few weeks earlier. Finally, one project was awarded and six were awarded with distinctions. Golden Arrow 2020 in the loyalty program category was awarded to Isobar Polska for the Mastercard Priceless Moments campaign. While the distinctions went to the projects: WeDo for the Coty brand in the category of Ecomarketing realized by Isobar Poland, Kiedydosklepu.pl for Mastercard in the category Marketing during a pandemic from Isobar Poland and Carat, KITT 2020 for Mastercard in the category Artificial Intelligence from Isobar Poland and dentsu X, Jalapeno Burger Challenge for McDonald's Poland in the category Digital marketing - social media from Isobar Poland and #MillionWaysToFightBoredom realised for Totalizator Sportowy in the category Marketing during a pandemic from Red8 Advertising.
Earlier, in the Innovation competition organized by SKM SAR, the Group won as many as five statuettes. They all went to the Isobar agency. The agency received: two gold awards for “Barrier-free-travel”, one silver award for the project implemented for ŠKODA Poland and two bronze statuettes for activities for ŠKODA Poland and McDonald's. With a total 15 points, Isobar Polska also took the honorable first place in the SKM SAR agency ranking.
Additionally distinction for the Group this month was the high score of Carat in the latest Global Media Agency Wave ranking, prepared by Forrester experts.
In June, a Group were also awarded with internal awards and distinctions. The WeDo project carried out by Isobar Polska for the COTY eco-brand received silver of the internal, international Dentsu Innovation Awards 2020 competition. The award went to the Isobar company in the "Social Impact" category. This is the first such distinction for Poland within the Dentsu Group of global character.