17 April 2019

Dentsu Aegis Network establishes Isobar Poland Group

Dentsu Aegis Network Poland has finalized the process of merging the agencies belonging to Isobar Poland Group.
Starting from May, the brands Lubię to – linked by Isobar and Hypermedia brands will be dissolved. The remaining company, Isobar Poland, will take over all the group's clients.
 "Isobar Poland Group, founded in May 2017, was meant to be a temporary entity"- says Krzysztof Mocek, managing director of Isobar Poland and Chief Activation Officer at Dentsu Aegis Network Poland "We have finalized the M&A process and created one coherent structure. We have gathered all competencies connected to strategy, creation, design, social media and commerce, martech and technology under one roof. Over the last few months, we have completed our team with new experts and extended our competencies. Thanks to it, we are ready to satisfy all the needs of our clients, both the local ones and those running global campaigns"
 After merging the structures of Isobar Poland, there are over 360 experts on marketing strategy, creation, social media, design, technology, commerce and analytics, client service and project management working in the Warsaw and Białystok offices of the company. The regular customers of the agency include: Volkswagen Group Polska (Isobar is the main agency for Skoda and Audi), Mastercard, Provident, Jeronimo Martins and McDonald’s. The agency also carries out operations on international markets, e.g. for COTY and P&G.Changing the KRS (National Court Register number) is planned for 30 April 2019. It concerns the following companies: Socialformance Sp. z o.o., M2.0 Sp. z o.o., Hypermedia Sp. z o.o. and Socializer S.A.