From the music short video Douyin (Tik Tok) to the eCommerce model that enables a team purchase (Pinduoduo), we have counselled KFC on Chinese decentralisation trends to online platforms. Consumers in China have become content creators and promoters, breaking the gap between urban and rural areas in China to create a new commercial marketing model. KFC China was seeking a way to convert 180 million members into commerce opportunities, and our creative ideas helped them achieve this ambition.