Since setting foot in the digital industry, Anish has been passionate about the creative use of technology to transform businesses and brands. Anish can be credited for his instrumental role in growing the Isobar India business over the past seven years and during this time was also shortlisted for Campaign South Asia’s ‘South Asia Creative Person of the Year’ in 2017.
Anish provides creative solutions for the new age of advertising. He believes that user behaviour is changing daily and a strong understanding of these journeys should guide our creative ideas. He recognises that creative directors can play a bigger role in transforming business, and encourages his teams to create narratives that are powered by a blend of art and technology.
Before joining Isobar, Anish had over 15 years’ experience in nurturing a creative squad of art and copy enthusiasts into strategic thinkers. From 2006 to 2013, Anish was the driving force behind the marketing success at Interactive Avenues, managing the campaigns of brands, including Fiat, Skoda Fabia, Mahindra SUVs, FedEx, Siemens, Bosch, Tanishq, Durex, Sony, Intel, Jet Airways and Travelocity.
Prior to this, Anish worked on the portfolios of Mercedes Benz, Red Bull, Dubai Festival and Qatar Airways at Flip Media and with Philips, Maruti Swift, Air France and Malaysian Airlines at Tribal DDB India.