For the launch of the SUV 5008 we invited different content creators to experience new dimensions on board the vehicle, creating a 100% digital campaign on social networks and on a special Peugeot site.
Changed the way of relating
People want to have closer connections with brands and, for the launch of the 5008, a vehicle that invites us to live new experiences, we needed to connect in a special way.
The content is the campaign
We assembled a team of content producers and took them to experience new dimensions on board the vehicle. They took the SUV 5008 to the most impressive places in the country, and created a 100% digital campaign on social networks and on a special Peugeot site.
We reached 15.3 million views on YouTube, reaching 354,346 unique users and achieving 1,336 leads, double the initial objective of the campaign. In addition, we achieved 42% engagement over a total reach of 9 million.