As Chief Executive Officer of Isobar Mexico, Luis is responsible for the entire process of creativity and strategy, from the conception and development of ideas all the way to ensuring the client's’ business and communication objectives are met.
Luis was majoring in maths when, during a summer break, he started working at a radio station, as part of his social service and discovered he had a great talent for writing radio ads. From that moment, he decided to study advertising and marketing, an industry that has continued to be his focus for the last 18 years. Luis has worked for transnational agencies, such as Terán, Saatchi and BBDO, where he worked as Creative Vice President.
Luis has garnered accolades worldwide at festivals, such as Cannes, One Show, Clio, Flap, Ojo de Iberoamérica, Effies, El Sol, San Sebastián and IAB, and he has even been invited to be on the judging panel.