Jory is passionate about using the power of human and brand truths to drive business success in the age of experience. As Chief Strategy Officer for Isobar Group, Jory runs the strategic disciplines, orchestrating experience opportunities across business, brand and consumer insights, all backed by the industry-leading Isobar Marketing Intelligence Group.
Jory graduated from Northwestern University with a B.S. in Communication Studies. Throughout his career, he’s developed a hybrid approach to strategy; first cutting his strategic teeth at traditional agencies, such as Y&R, and then applying that consumer-orientation to digital agency relationships at Razorfish. He has a true love for unlocking consumer truths, understanding peoples’ needs and motivations across channels, and using those insights to help clients, such as Patrón Tequila, Shiseido, Etihad Airways, Target, Neiman Marcus, and Samsung.