Roberto Torres

Head of Creative Technology

Roberto has extensive experience in the application of creative technology to marketing. Before joining Isobar Spain, he worked in a number of creative agencies such as Pixel and Pixel, where he developed a career as Head of Emerging Experiences, and Cheil Spain, where he played the role of Creative Technologist.

Roberto Torres, as a transversal figure, works closely with the creative department. Among his latest achievements Roberto has received international recognition in the German Design Award 2018 and 2019: WINNER in the Excellent Communications - Design Interactive User Experience category, and SPECIAL MENTION in the Excellent Communications Design category. These were awarded for his work on Integrated Campaigns and Advertising for Mercedes AMG Vrace and Reimagining Velázquez respectively. He also has a wide range of awards at festivals such as Cannes Lions, El Sol and the London International Awards. Roberto Torres studied a European Master in Direct, Relational and Interactive Marketing at ESIC Business & Marketing School and ICEMD, and has an official degree from FEDMA, the Federation of European Direct and Interactive Marketing and has been professor of Digital Experience at the Madrid School of Marketing.

Among the clients for whom he has developed his work are Netflix, Adidas, Mercedes-Benz, Vodafone, Havaianas, Samsung, Coca Cola, L’Oreál or Kielhl’s.