Edurne's professional career has led her, little by little, to the communication and advertising sector. After graduating in Law, her first professional experience was in the labor department of the Association of Hotel Entrepreneurs of the Community of Madrid. She soon realized that what she really liked was the world of communication and, for more than two and a half years, she devoted herself to organizing conferences on various current issues, for managers and senior officials at IFE (Instituto de Fomento Empresarial). From there she went to the English Headhunter, ANTAL International, and specialized in the search and recruitment of Advertising and PR personnel. As a result, one of her clients, the digital advertising agency 101, took her on as Head of Business Development.
After more than 4 and a half years, the search for new challenges led her to join the Isobar team in March 2013 as Project Director where she has held the position of Business Director since June 2015.