Carlos Buenfil

Data & Strategy VP

Progressing from a copywriter to roles in strategy and creativity planning, Carlos has over 10 years of experience in the marketing and advertising sector. His first role with Isobar was under the brand Flock Linked by Isobar, where he led the strategic planning for the marketing projects of Nike Mexico. Carlos was then in the role of Head of Experience Design Strategy with Cocolab International for 4 years, overseeing the design of new experiences and products in live entertainment, tourism and culture, before returning to Isobar Mexico as Data & Strategy Vice President.

Carlos shares his knowledge and experiences when lecturing on experiential marketing at CENTRO and strategy design at the Academia Mexicana de Creatividad.