Patrick Deloy

Commerce Managing Director

Patrick Deloy is a Managing Director at Isobar Commerce, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long term support of multi-country digital commerce strategies & deployments in the APAC region.

Patrick, a serial entrepreneur by nature, co-founded Bluecom Group in 2012 and has helped to established Bluecom into the leading Adobe/Magento, Salesforce and omnichannel solution provider in APAC. Passionate about new technologies and the APAC market, Patrick has been involved in IT & e-commerce for over 15 years with stations in Hong Kong, Guangzhou and Shanghai and frequent travels to Japan, Korea, Singapore, Australia and to global e-commerce & digital events.

With an in-depth knowledge of the regional digital market as well as regional economics and policies, Patrick is a frequent speaker at industry events and is also a contributor to e-commerce related publications. By driving Dentsu Commerce's strategy and growth in the APAC region, Patrick is looking to help brands succeed in what is probably the most challenging yet exciting digital ecosystem in the world.