Dennis Tsang

Experience Design Director

Dennis joined isobar in 2014 with past experiences from UX and digital design. Dennis is passionate about helping his clients provide the best possible “experiences” for their customers. He believes it is important for UX professionals to recognize the challenges clients face and to guide them on a journey to discover solutions.

He spent most of his young adult life in the United States before returning to Hong Kong to start his career in digital design. His love for art and technology was a perfect fit for his career choice. Some his earlier projects include designing the first online movie ticketing platform in Hong Kong and revamping the Hong Kong Stock Exchange website. His working experience includes both in-house projects and external client projects, giving him a well-rounded view of the various facets of project development processes and methodologies.

As the Experience Design Director at Isobar Hong Kong, Dennis leads the Experience Design Team. He brings experience spanning design, information architecture, usability, strategy, e-commerce and creative technologies.

Having worked with clients like Audi, Bupa, Disney, Estee Lauder, FWD, Grand Hyatt, Hong Kong Land, JW Marriott, livi Bank, Mandarin Oriental, New World Hotel, Peninsula Hotels, Prudential, Rosewood Hotels & Resort, Siam Piwat, Swire Properties, Van Cleef & Arpels, Uniqlo and Swire Hotels, his expertise covers a wide range of industries.

When Dennis is not working, he enjoys traveling and exploring local restaurants. He is also an avid golfer playing at least 50 rounds a year.