Milan Chiang

Chief Commerce Officer

With more than 20 years of hands-on experience in marketing and unique insight into new media marketing, Milan Jiang is regarded as the “Queen of Mobile Marketing” within the industry.

Milan is the founder and Chief Executive Officer of VeryStar- Linked by Isobar. Established in 2011, it specialised in innovation and research and development in mobile marketing, online to offline, social media and mobile e-commerce. Leading the way in the Chinese mobile marketing industry, VeryStar is also an authorised dealer, officially designated by WeChat Pay and Alipay. The ‘We Media’ system developed by VeryStar manages over 300 million fans and processes hundreds of millions of user transaction data every week. More than 40,000 retail stores use VeryStar’s social and mobile payment solutions.

VeryStar officially joined Isobar Group in May 2016 due to its outstanding performance, further enhancing the brand’s commercial competitiveness. VeryStar serves many well-known international brands, including Uniqlo, KFC, Pizza Hut, Starbucks, Chanel, Dior, L'Oreal Paris, Essilor, Decathlon, SPG, Sephora, and Innisfree.

Milan formerly worked as a columnist for the ‘New Media Observation’ section of Juneyao Air’s magazine, ‘The Moment’, Forbeschina.com, iResearch.com, linkshop.com.cn and cnad.com. She is also a lecturer, frequently invited to speak at various marketing, media and enterprise seminars and universities. Respected as a top lecturer at linkshop.com.cn, Milan judges for ’V-Marketing Contest’ organised by V-Marketing magazine and ‘China Best Shop’ awards organised by linkshop.com.