Tara MacWilliam

President

A collaborative, optimist who embraces change, Tara has spent almost two decades working across the media industry. With her roots leading integrated production at Toronto’s premiere photo and video studios, Tara has cultivated a naturally collaborative approach to leadership working closely with her teams and clients to produce the impossible.

Having managed campaigns across North America and Europe, Tara effortlessly composes best-in-class teams which include vendors and production companies with the clear focus to create award winning campaigns.

At Isobar Canada, Tara oversees all creative, accounts and strategy as the 120-person strong group’s President and develops unified practices for the agency’s global accounts — the likes of General Motors, Loblaw, Saputo and Stoli.