He studied Systems Engineering until 1996 and got his degree in Multimedia Systems in 2000.
He began working in the advertising industry when he joined Medialab in 1999. Then he moved to Euro RSCG in 2003.
In 2005 he joined Wunderman until he moved to Isobar in 2010 where he grew from Project Manager to Team Leader, working for brands such as Coca-Cola, EPSON, Nokia, Microsoft, Unilever and Carrefour.
In 2019 he took his current position as General Account Director.