31 October 2020

Fanta spookpranks Stockholmers

Fanta spookpranks Stockholmers
Fanta has a special love for Halloween and now for many years has created fun and spooky campaigns with focus on youth. The Fanta labels get changed to reflect the occasion and they have also released limited edition flavors such as the 2019 "Blood orange" .

In the 2020 campaign, Fanta decided to look for the funny side of the usually scary Halloween. Our mission was to come up with an experiential idea. We thought, why not spookprank people on the street? That said, we simply created a scary shadow play, which was projected on large buildings around town. It started with a swarm of croaking ravens that turned into a gnarled spider, which was then transformed into a hollow-eyed ghost that looked out over the spectators as if he was looking for his prey… And then suddenly throws himself at them. Muahaha! And how did it end? Well, look, you will see. And of course, there was Fanta to drink for everyone.Boo!