18 September 2019

Isobar Portugal launches Allegro's new identity & platform

We are thrilled to announce the launch of Allegro's newly revamped website that aims to simplify the user browsing experience and to present the Allegro's new identity.
Forum Sintra and Forum Montijo shopping centres are now Alegro, and they were rebranded with the new Alegro identity: The new logo reflects the brand positioning: a smile was added to the name of the company. The new logo is Allegro's face, composed of graphic elements that represent the areas of the Shopping Centres: Eat (smile), Relax (circle) and Play (triangle) A priority was creating a user-friendly website with the ability to seduce and captivate the user. An optimised SEO and content strategy by iProspect was created and implemented to align with the bra. This ensured that when users search for a specific service or a Shopping Centre, they have a better chance to go directly to the Shopping that they had in mind. This strategy resulted in a more qualified audience and better on-site performance. More importantly, it ensures that the website meets Ceetrus' real communication and business needs and the most demanding performance criteria. Ana Inocêncio was the Project Manager for this project said, “it's bliss when all the team come together and rally for the last mile. I only wish to thank you all for all the effort and dedication that made this deployment of the new Alegro website a success. It is good to be part of a team that understands the sense of urgency and companionship”