The Bar, an innovation for Diageo, won both in Online and Interface & User Experience Design categories. Porsche 24 a loyalty application for the global premium car brand, was awarded in the Interface & User experience Design category. This year the Red Dot awards received more than 8600 entries from 45 different countries. The BarThe Bar is controlled by voice commands, and is operated through Amazon’s virtual assistant, Alexa. The skill offers three services: cocktail suggestions based on tastes, cocktail recipes, and instructions on how to master cocktail mixing techniques. The cocktail recipes and suggestions all promote Diageo brands, and users can also order ingredients and products through The Bar skill. In addition to this, the tool can also give different cocktail suggestions based on the preference of the user. Porsche 24Th Porsche 24 app is specially designed for Porsche drivers. In this app drivers receive points for kilometers driven and also for participation in Porsche events such as driving courses, trackdays rallies and trackdays. The app keeps track of this data and hands out gifts such as an overview of the most beautiful routes in Europe, tickets for national and international events and the latest Porsche news. The Porsche24 app received two Dutch Interactive awards and a silver Spin award earlier this year.