11 February 2020

Isobar MENA awarded the creative brief for Papa John’s Pizza UAE

Isobar has been selected by Papa John’s Pizza (PJP) as its creative agency of record.

To support Papa John’s, dentsu has leveraged best-in-class talent from across its top agency brands, including Isobar, Merkle and Carat. The pitch consolidates all of Papa John’s media, including digital, social, programmatic, search, offline media, and analytics within one network.

As PJP looks to activate its ambitious expansion plans of exceeding 100 restaurants in the UAE over the course of the next 5 years, dentsu will support in bringing the company’s brand message to life with a targeted mix of media to reach consumers looking for better ingredients, better pizza.

Tapan Vaidya, PJP Investments Group CEO, said: “The secret to success is much like the secret to making a better pizza - the more you put into it, the more you get out of it. Our pizza family is as hungry for perfection today as we were when we first opened our doors more than 30 years ago and we are excited to partner with dentsu to combine data, technology and creativity to drive business results. Now is not the time to pull back on brand investments. People are consuming more digital media than ever before and spending more time at home, and we want  Papa John’s to be their choice for every occasion, be that a family gathering, memorable birthday, work celebration or simply a great meal. Dentsu will support us in better understanding our customers and ensuring that their satisfaction is consistent, quantifiable and demonstrable across the customer journey.”

Ziad Ghorayeb, Managing Director, Isobar MENA said: “We are extremely proud and excited to have been chosen as Papa John’s creative partner. We look forward to leveraging the rich heritage of the PJP brand and combining it with creativity and technology to tell stories and create experiences that drive sales in today’s omnichannel world.” 

Ramzy Abouchacra, CEO, Carat MENA added, “Together with brands like PJP, we are building a new type of agency model. We have the best of Carat’s media experts and the creativity of Isobar supported by Merkle’s data expertise, all integrated and aligned to deliver against Papa John’s marketing needs.”