KUALA LUMPUR (April 28): U Mobile and creative digital service agency Isobar have teamed up to create an online campaign on U Mobile’s GoPayz app to raise the level of financial literacy among Malaysians.
In a joint statement, the partners said the online campaign, dubbed “Sama-Sama Savvy”, will make use of engaging and animated financial tips in the form of 40 planned comic strips and 15 short videos to bring the message of inclusive financial literacy to all, via GoPayz. GoPayz is U Mobile's foray into fintech, where the brand's vision is to serve the underbanked population in Malaysia.
In conjunction with the upcoming Hari Raya Aidilfitri festive season, a Raya greeting video that encourages people to fulfil their zakat fitrah obligations will also be played on the app.
The zakat platform is also the first Islamic service offered on GoPayz, which enables users to fulfil their zakat obligations — such as Zakat Pendapatan, Zakat Perniagaan, Zakat Simpanan, Zakat Saham, Zakat KWSP, Zakat Emas, Zakat Perak, Qadha Zakat, Zakat Fitrah and Zakat Harta (lump sum payment) — to zakat collection bodies via the app.
“We want to empower Malaysians, especially the underserved, to make smarter decisions and improve their financial well-being and literacy with GoPayz. This is also why we are giving every new user RM5 in free credit, and we are dedicating up to RM1 million to help Malaysians get through this challenging time.
"GoPayz users can use it to pay zakat or perform mobile top-ups, among other things, while staying at home,” said U-Mobile chief marketing officer Jasmine Lee in the statement.
“Financial topics can be daunting and complicated to some. In Sama-Sama Savvy, we wanted to change this perception by approaching the topic differently.
"The idea is to convey useful financial tips to Malaysians in short, simple and entertaining animated videos, making it easy to understand and relatable to everyone," said Isobar's executive creative director San Yen Liew.
"With close collaboration with clients, we distilled several useful tips to be animated and launched throughout the year, each with its own interesting video and comic strip. Stay tuned for more to come!" San added.
Full The Edge article here: https://www.theedgemarkets.com/article/u-mobile-teams-isobar-launch-financial-literacy-campaign-gopayz