After a competitive pitch, Hollywood (Mondelez International) has awarded Isobar with the creation of its new brand platform, based on Hollywood’s new strategy.
A market leading chewing gum brand, Hollywood is dusting off the “fraîcheur de vivre” with a new signature "Do it like you chew". The idea is to showcase everyday situations that are exhilarating when you start chewing gum. The new confident attiutude is close to the target consumers aspirational attitude. The category is highly competitive on social, so it is necessary for the brand to create engagement through humour and a sense of 'letting go'.
An ambitious integrated campaign (TV films, social media, display, etc.), produced with an awarded and talented director, Djawid Hakimyar starts on January 22th.