15 December 2020

Brave New Normal: dentsu Creative Trends 2021

Dentsu global creative agencies including dentsumcgarrybowen, Isobar and 360i have created a report showcasing inspiration for marketers to secure post-covid growth.

‘Brave New Normal: dentsu Creative trends 2021' explores consumer-driven trends that provide businesses and brands with new opportunities created by a post-covid world of accelerated change.

It provides guidance on navigating this new landscape with each chapter outlining why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential. The five key trends for 2021 are:

  • The Virtual Experience Economy
  • The Real We
  • Human Contact-less
  • Me, Myself and AI
  • The Urgency of Allyship

Find out more insights and inspiration for 2021 and beyond by downloading the report today. Download here.