ScotlandVR

VisitScotland

We created a first of its kind virtual reality app that would allow smartphone users to explore Scotland’s most iconic attractions.

Challenge

Showing Scotland to the world

How can we excite and inspire people to come to Scotland before they have actually been here? There is a vast number of potential visitors to Scotland, ranging from couples and families, to groups of friends or the lone traveller. VisitScotland challenged us to inspire these people with new ways to experience, consume and learn about the wonders of Scotland.

 

They asked us to develop a solution that would give anyone thinking about making a trip to Scotland, the chance to explore it for themselves, showcasing its most iconic attractions, giving tourists that final nudge to hop on a plane and experience it first-hand.

Solution

Creating a new world

Together with Napier University and XDesign, we created a first of its kind Virtual Reality app that would allow smartphone users to explore Scotland’s most iconic attractions, without even having to leave their house. Working with popular gaming engine, Unity, we created a complete 360° environment called ‘The Glen’, in which people could move around and explore at their leisure.

 

Not only did the app need to feature key attractions of Scotland, but it would also play a big part promoting two year-long celebratory themes - Year of Innovation, Architecture and Design; and Year of History, Heritage and Archaeology.

Results

The work won the FWA Site of the Day and achieved 40,000 downloads in the first 6 months.