Touchpoint perfection with Salesforce

Chopard

Isobar enabled Chopard, a luxury leader, to better serve their customers.

Challenge

Understanding customer needs

Chopard desired better knowledge of their customers and prospects to increase productivity via sales force automation, optimise sales processes and lead management, with the ulitmate goal of maximising brand experience online and offline.

Solution

Enabling CRM through CRM Central

Isobar introduced a unified single source of truth for Chopard, with a clienteling suite, a retail execution application and a marketing automation solution based on Salesforce Marketing cloud. The CRM mobile app functions both online and offline, providing the most complete set of ready-to-go B2B and B2C features on the market. It was rapidly implemented through Isobar's mobile framework, directly connected to Salesforce, and easily adapted to Chopard's sales processes through a fully customisable interface to consistently deliver a winning customer brand experience.