EarthApp

Greenpeace

We leveraged a cultural phenomenon to get people talking about Climate Change.

Challenge

Raising awareness

Greenpeace need to constantly find ways to communicate their mission and raise awareness of the impact climate change is having on the earth. The biggest problem lies in helping people understand the potential consequences of their actions - before they can see them.

Solution

Leveraging a cultural moment

Introducing Earth App an app that ages the Earth - that mimicked FaceApp. But instead of the time and expense of actually building the app, we created huge PR campaign in 24 hours through social content that we illustrated the possible future of life on earth. The captions under the photos highlighted the link between the development of new oil sources and their impact on our climate.