Virtual Adventures with Dino

Danone Russia

We created a unique augmented experience to let kids learn about our planet.

Challenge

Pushing the boundaries of reality

Expand children's knowledge of the world around them in a playful educational form.

Solution

Shazam Visual Recognition Technology

We introduced interactive Shazaming packages for Rastishka - a brand of kids diary products, which transferred young adventures to the world of augmented reality. With the help of Shazam Visual Recognition technology the kids together with the favourite hero Dino discovered Space or studied the countries participating in the 2018 FIFA World Cup.

Results

World most "shazamed" ad campaign

The work became the most "shazamed" ad campaign in the world - got over 1.5 million shazams.