All you need
Adidas
We created workout videos tailored for social to show people how easy it is to exercise with adidas.
Challenge
Motivating people to move
In the summer of 2017, the adidas Women 'Must Haves' training clothes collection went to stores. Our challenge was to reach women aged 20-35 on digital channels and convince them that all they need to exercise regularly is a strong and comfortable outfit.
Solution
Making it easy
We teamed up with Ewa Chodakowska, the number one fitness instructor in Poland, and created a unique workout, tailored both to social media and mobile devices. This workout showed that ’WOMEN MUST HAVES is ALL YOU NEED' to get in shape. While the target group scrolled through Facebook and Instagram on their smartphones, we reached them with our workout videos. They showed that you don't need any additional equipment to train and featured various exercises as a guide.
Results
Motivating people to move
In the summer of 2017, the adidas Women 'Must Haves' training clothes collection went to stores. Our challenge was to reach women aged 20-35 on digital channels and convince them that all they need to exercise regularly is a strong and comfortable outfit.
