We created Porsche 24, a program rewarding Porsche drivers’
for every kilometre, encouraging them to drive more, get more
and truly experience the Porsche lifestyle. For every mile
driven, the mobile app rewards the driver with points. These
points can be used to unlock different levels that contain
exclusive Porsche privileges and benefits, including discounted
car servicing, free car-check ups and training days.
We also created a dashboard for dealerships that enabled them
to create events, create personal invites and keep track of the
best performing drivers, bringing the Porsche brand, their
dealerships and drivers together into one platform.