We Deliver Love

Masoko

Together with Telecommunications company Masoko, we created a love-letter campaign that brought people closer together.

Challenge

Leveraging a cultural moment

Love isn't what it used to be. In the age of quick swipes and DM slides, people have forgotten about courtship, romance and love. As an ecommerce brand that believes in delivering items that people love, Masoko decided to deliver some real love on valentine day.

Solution

Online to offline

The idea was to ask people to send Masoko love messages that they would like to send to their loved ones. We penned messages in calligraphy and delivered them in person across the country. To promote the campaign we enlisted some of kenya's favourite influencers to champion the campaign.
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Results

Public affection

The campaign became #1 trending on twitter, with 6.1 million impressions and 100 letters delivered to people in person.