Let your eyes speak your passion

La Mer

The Italian pop star Annalisa told the story of her burning passion for music, the flame that lighted up the spark that still shines in her eyes.

Challenge

Introducing The New Eye Concentrate

Drive growth of La Mers hero product, The Eye Concentrate, by introducing new innovation with a faster, stronger formula and upgrading the packaging to cue modern luxury and recruit new consumers sourced from priority consumer growth segments.

Solution

Through bright new eyes

This campaign is about seeing the world with a new perspective championing a mindset that illuminates new possibilities, sparks new ideas and powers new ways of seeing. Through the green gaze of the Italian pop star Annalisa, we told the story of her burning passion for music, the flame that lighted up the spark that still shines in her eyes. 

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