Tap to pay with Visa

Visa

We created a catchy campaign using a powerful local insight that would connect with everyone in India.

Challenge

How to shift consumer behaviour?

Our challenge was to create a new habit for Indian consumers and creating a habit of tapping their Contactless Visa card instead of the traditional pin method. In order to do this, we needed a creative campaign idea to demonstrate how card payments can be intuitive and simple to use. We also needed to spark off a nation-wide behavioural shift using an idea that would catch people’s attention and be highly relevant to the Indian market.

Solution

A powerful local insight

We created ‘Tap to Pay with Visa. Just Like That.’ We discovered that Tapping has been a part of Indian culture for a long time and is a behaviour that resonates with people of all ages.