#HerCouragelessons

MySchoolReviews.com

We used the Alphabet Rhymes to create a catchy campaign that reminded parents and children about courage and vulnerability.

Challenge

Shining a light on education

According to 2018 Report by Save The Children, 63% of parents in India inject fear into their daughters when trying to teach them about the dangers of the world. What could My School Reviews do to change this behaviour?

Solution

A powerful message through a catchy medium

We created #HerCourageLessons rhymes for parents that urged them to teach their daughters about the importance of being courageous. These lessons came the form of ABC - redefining 26 letters of alphabet to help memorise the lesson - A for Ambitious; L for Leader; Q for Question.