Voice Tutorial

YSL

We helped YSL stay relevant with this innovative voice technology tutorial guide.

Challenge

Marketing that creates brand loyalty

97% of beauty content on YouTube comes from users. What added-value, can a brand as Yves Saint-Laurent bring to consumers whilst highlighting its entire range? Our starting thought was that Makeup tutorials have become commonplace, but their viewing requires preparation before the makeup session, which makes daily use difficult.

Solution

Reinventing the Make up tutorial

We created the first voice-controlled tutorial and we brought the experience of YSL products into the 21 century. The design of this tutorial was developed thanks to the Sprint method, an agile methodology that brought together the client and agency experts needed for conception & development of a finalized prototype in 5 days. This innovative approach resulted in a product that provided consumers with useful content and helped the brand engage with consumers on a day-to-day basis.