Create yourself

Haaga-Helia

We created a joint application campaign that lifted the current and former students of Haaga-Helia to be the storytellers of our communication.

Challenge

Differentiation

Typically people think of schools as stagnated institutions, but learning can be much more than acquiring new skills while sitting in a classroom.

Solution

I am there, doing it.

The campaign was built on an idea that applying to Haaga-Helia is a start of an inner journey towards creating oneself. The communication focused more on why we study rather than what we study. The campaign featured current and former Haaga-Helia students reflecting their own personal motivation to develop themselves. 
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