Said has been the Chief Business Officer of Isobar Mexico since December 2018. He brings with him over 10 years of experience in digital marketing, which he now uses to drive the business forward, harnessing creativity and technology to achieve new goals.
With a focus on account management throughout his career, Said has worked with many high-profile brands, including Ford Motor Company, Havana Club Azteca de Oro, Absolut Elyx and Coca Cola. He took over the operations of DoubleYou in 2017, as the Chief Executive Officer and Managing Director, developing their business and growth strategy in Mexico. He has also lectured in digital strategy and creativity at the Academia Mexicana de Creatividad.