The main goal of the new AMAP president is to face the new challenges of the industry at a national level, and approaching them with concrete actions through experience, equity, creativity and commitment.
In order to achieve this goal, Tonda will promote three innovative strategies: the evolution of the services offered in the industry, the development of multidisciplinary talent, and reduction of financial pressure to the agencies. AMAP brings together multinational, regional and independent agencies specialising in creative excellence, professional ethics and quality of service that perform 90% of communication campaigns in Mexico.Tonda said that, in addition to an honour, it is a great responsibility to work together with the board and executive team of AMAP to defend, promote and support the growth of the industry.
"This is a key project and an evolution initiated in the management of Pedro Egea over the last two years. Not only will we give continuity, but we will take AMAP to the next level."