Life, by Okinawa
Okinawa Prefectural Government
We created a campaign that celebrated and shared stories about what makes life in Okinawa different and worth visiting.
Challenge
Introducing a new holiday destination
Okinawa doesn't have brand recognition - which is a big problem if you want to cement this beautiful Japanese island as a hot tourist destination. Our challenge was to create a campaign that would draw attention to Okinawa and help the island become a tourist destination. In our research, we found out that Okinawa has the highest number of centenarians in the world, so in order to connect with consumers and show them the benefits of life there, we needed to draw parallels between their life at home and the Okinawan way of life.
Solution
Digital storytelling
We created “Life, by Okinawa”, an immersive experience that follows the story of three groups of travellers from around the world as they enjoy the islands and discover what life in Okinawa looks and feels like.
As we follow their adventure, we see how the unique Okinawan culture changes the travellers' perspective on the world.
As we follow their adventure, we see how the unique Okinawan culture changes the travellers' perspective on the world.
Results
Digital storytelling
We created “Life, by Okinawa”, an immersive experience that follows the story of three groups of travellers from around the world as they enjoy the islands and discover what life in Okinawa looks and feels like.
As we follow their adventure, we see how the unique Okinawan culture changes the travellers perspective on the world.
As we follow their adventure, we see how the unique Okinawan culture changes the travellers perspective on the world.
