Walter Hassler believes in diversity and cross-culturalism; the true spirit of a network hinging on being open to new ways of thinking and moving in the same direction together. For him, to keep motivating others to do, move, challenge and decide is the thrust behind the success for the multitude of projects underway within Dentsu Aegis Network.
Following his studies in finance and business leadership, Walter was trained as a tax consultant and auditor at Deloitte, before switching to the advertising industry and joining one of the ‘big four’ agencies, WPP. Within this company, he moved through several key finance roles, culminating in Chief Operating Officer of JWT. His move to Dentsu Aegis Network in 2011, to his native Austria, was pivotal, overseeing the Adriatic, Switzerland and Austria markets. His key learning was that the power of finance (as a support function) cannot be understated; it is essential for business success and finance must stay as close as possible to the organisation as a business partner.
Walter has consistently focused on transforming businesses. He brings a constant sense of drive to an industry not shy of change and his expertise in restructuring, alongside the ambition and collaboration of his peers, has been key in blue-infinity’s transition to the Network. Walter believes the key to good change management is trust in people; letting them grow and empowering them with responsibility. From his experience, this creates highly motivated and high-performing teams.
Away from the office, Walter is a keen martial arts fan, skier and also an opera enthusiast, to which he quips 'more the lighter ones” (Viennese and Italian schools), rather than German.