Pawel Petkowicz

Content & eCommerce Director

Paweł is in charge of the social content & eCommerce department at Isobar Poland. Before joining in 2018, he had worked as eCommerce Business Director in Saatchi & Saatchi.

Beginning his career in the marketing and advertising industry in its early days, in 2003, Pawel has gained a wealth of expertise over the years, working on the online publishers’ side and managing teams responsible for business and new revenue sources with INTERIA.PL, ZPR Media and Wirtualna Polska.

Between 2008 – 2013, as a Revenue and Business Development Board Representative, Pawel was in charge of organising and growing the sales team structures of Nasza Klasa ( and its social network, taking an active role in its transformation from a small start-up to a large-scale profitable business.