The strategy and creativity of the agency are actively working to return the brand to the Top of Mind of Ukrainian consumers as soon as possible. Regarding on brand's heritage, we developed a special strategic offer and later - a visual language, which will help Panasonic to achieve it. A cornerstone of the approach is pretty simple, but yet complex. It's sustainability in mind and everyday life. Also, we're talking about a balanced mindset and, visually, telling a story using craft content and a special design system based on art deco pillars.