15 June 2017

Isobar Welcomes SesliHarfler

Isobar today welcomes SesliHarfler, a leading digital agency in Istanbul, Turkey.
SesliHarfler will join Isobar in Turkey, and will be referred to as “SesliHarfler – Linked By Isobar”. The acquisition will scale Isobar’s creative, development and production expertise within Turkey’s dynamic and growing digital market. The union will provide the SesliHarfler team with access to Isobar’s global network across 45 markets. Established in 2006 by Gorkem Uraz and Ozgur Karacak, SesliHarfler is a leading digital agency, delivering holistic digital marketing solutions to clients including P&;G, Nestlé, Enerjisa, Mondelēz and Kent Gida. SesliHarfler is known for achieving high client satisfaction, with 45 digital experts servicing clients in the FMCG, automotive, manufacturing and banking sectors. The agency has been recognised in both local and global creative and effectiveness awards including the Effies and the Kirmizi awards. The acquisition comes at a critical juncture for the economy and the digital industry in Turkey – with half the population under 30, 25% under 14 and digital spend increasing by 15-20% per year. The population is highly digitally engaged, with 48 million internet users (the 6th largest in Europe), 42 million Facebook users (the 7th largest market in the world) and 16 million Instagram users on a monthly basis¹. Following the acquisition, SesliHarfler’s Özgür Karacak, Founder and CEO, and Görkem Uraz, Founder and Chairman, will lead the entire Isobar offering in the Turkish market. Jean Lin, Global CEO Isobar said: “SesliHarfler has a strong local reputation for creativity, great clients and a proven management team. It is a good fit for our Isobar global business and our focus on transforming businesses, brands and people’s lives with the creative use of digital. When combined with our existing Isobar team, the agency will add scale and momentum to drive growth in Turkey’s digital market.” Hartmut Riester, CEO Dentsu Aegis Network Turkey said: “SesliHarfler is a leading and highly experienced digital marketing agency in Turkey. Given our expectations of continued growth in this market, we are delighted to welcome SesliHarfler to our Group. This acquisition will strengthen our position on digital creative and production services, delivering scale, infill and innovation. SesliHarfler has a very experienced team and a visionary management in place. Its service offering and cultural fit will strongly support the future growth of Isobar Turkey.’’ Özgür Karaçak, Founding Partner SesliHarfler said: “We are thrilled and excited to become part of the Dentsu Aegis Network and Isobar family who share our strong focus on people and commitment to clients. As we continue our relentless efforts to craft innovative and integrated solutions for our clients, the experience, know-how and global reach of Dentsu Aegis Network will create unprecedented opportunities for our business and clients. Being a family means sharing a dream and we are very much looking forward to it.“References¹ Turkish Statistical Institute; Internet World Stats; Boom social.