The Sanders Plan


Six months of extraordinary offers from KFC that are renewed every two weeks.


Go out and taste the irresistible fried chicken in KFC restaurants.

Colonel Harland Sanders - the founder of KFC - with its legendary resiliencehas the ability to transform difficulties into extraordinary opportunitiesAfter pandemic, he invites people to rediscover the “new normal” and try an extraordinary plan of offers.


A digital campaign, shooted during the pandemic. A recovery plan for everyone.

The initiative is presented with a film campaign created by IsobarIt is a journey by drone view, from Milan to Catania, passing through Rome and viewing Italian landmarks. On these views, the boxes containing the offers of the Sanders Plan were created in 3D modeling, which rain on the cities gliding with the KFC parachutes, launched by the Colonel himself, pilot of an imaginary helicopter. And that with his voice, loaned by Mario Zucca - now the official Colonel of KFC Italia - invites to try his irresistible fried chicken through the extraordinary proposals of his Plan. The campaign takes full advantage of the creative potential of geolocation, to "land" the offers of the Sanders Plan right in the cities where KFC restaurants are present, with over 10 different creatives.