The road to Success

Genertel

With Genertel and GenertelLife, Isobar and iProspect introduced a methodology of optimisation that led to tangible results.

Challenge

1 to 1 contact strategy

Creating communication material to maximise users conversion into lead, complying with the privacy policy and in line with the client’s Brand identity. An invitation and a contact plan strongly integrated with the media plan.

Solution

Learning by doing

Creating a continuous A/B test methodology that allowed an ongoing optimisation of the creativity; finding graphic structures with high performing content on a daily basis; selecting day by day the graphic templates and the content structures with the higher performances; analysing the results on a daily basis, together with the iProspect team, to identify the key success factors the variables of success by using an always-learning methodology.

Results

Increasing leads

Our Operating Model led to excellent results in terms of lead generation, performance and CPC.