Influencer Activation

BMW Mini

We helped MINI to spread its visibility at PITTI UOMO involving influencers in line with the new brand positioning.

Challenge

Moving into lifestyle and fashion

Isobar supported MINI in moving closer to the Lifestyle & Fashion world by selecting and engaging the right influencers and by involving them in a project that created the right echo for the new positioning.

Solution

Spreading #PittiLovesMini

Our idea was to choose two emerging fashion bloggers who well embodied our initiative as protagonists of an experience where the car becomes a fashion must-have. Isobar engaged two young and fashion bloggers, and took them to the Pitti Uomo fashion event in Florence driving a MINI Clubman.

Results

Right message, right target

Thanks to the support of Isobar, this initiative reached the right target spreading the right message.