Eric Muriithi

Senior Creative Director

Art is always evolving, and we must evolve with it.” As a Senior Art Director with over 10 years experience in advertising, Eric is well-versed in both illustration and design. His role includes training, mentoring and up-skilling junior art directors and designers.

Eric is a great team player who does not compromise on quality as well as working effectively and creatively to bring the clients ideas to life. He has worked on campaigns for clients such as Coca-Cola, P&G, Darling, Kapa Oil, ICEA LION, Standard Chartered Bank, Absa, Philips, Kenya Airways and Safaricom just to name a few. He was instrumental in the ICEA LION “Back Your Future" campaign that won Grand Prix for Integrated campaign category at the APA Loeries in 2018 and The African Cristal Festival. Always improving his skill in illustration, design and advertising through constant learning, he believes in the principal that 10,000 hours of deliberate practice are needed to become world-class in any field.